As you’ve probably noticed in the past few years since the initial unveiling of HTML5, the language has had a significant impact on Internet gaming. Once upon a time, we mostly saw browser-based video games using Flash in development. While there have been countless awesome Flash games produced over the years, we’ve seen a distinct movement toward HTML5 with developers. This is because HTML5 games can be efficient, playable, and really impressive all at once. That doesn’t delve into specific benefits like working directly in a browser without plug-ins, or compatibility across devices, but it gets to the basic idea: HTML5 is simply more dynamic and more modern.
Easyhtml5video.com is a company providing free software that allows users to convert any video into HTML5 format so it can be embedded into websites and mobile apps, essentially making it truly cross platform and able to play in any modern device or browser as well as most legacy ones. The company just released version 3.5 of this HTML5 Video Converter, which makes this conversion process even faster and easier.
EasyHTML5Video has support for more than 300 video formats so that basically any video can be converted to HTML5 and uploaded directly onto a server without the need for a third-party video hosting service. Users can simply drag and drop a video into the software, adjust settings regarding the poster image, codecs and other details and then press the “Start” button.
The website has been updated with a clean new look and the software sports a fresh graphical user interface (GUI) to provide a more fluid user experience; a new tutorial webpage guides users through the process of embedding a converted video into an HTML page once it’s exported. The video converter itself now includes support for more than 40 additional video codecs and formats—most notably Google (News – Alert) VP9, h.265 and aic (Apple Intermediate Codec)—and can perform multi-threaded video conversions nearly eight times faster on multi-core processors.
In addition to these improvements, the latest addition of EasyHTML5Video’s software features support for several new languages, namely Brazilian Portuguese, French, Dutch, Italian, Portuguese, Spanish and Swedish. There were also several bug fixes, the most significant of which solves a problem that arose with converting the MP4 format.
“EasyHTML5Video provides an innovative solution for hassle free video hosting,” commented Tom Nowak, CEO of EasyHTML5Video. “Users can now easily load videos directly to their own servers within no time.”
EasyHTML5Video is free for non-commercial use (which includes not-for-profit organizations) with a small watermark included on all converted videos, whereas a $69 license can be purchased for two installations and unlimited websites or a $99 enterprise license provides ten installations and unlimited websites. Those who choose to purchase a license will also gain access to one year of customer support and free updates.
Just in case you haven’t heard, the Flashpocalypse is coming. Adobe (News – Alert) Flash’s inability to adapt to the mobile environment has led Chrome, Mozilla as well as Google, Apple and Facebook to disable or block it. The complaints against it are many, and it goes as far back as Steve Jobs (News – Alert). For publishers it means migrating to a technology that supports HTML5, which is better suited to support mobile technology. Jivox, provider of personalized digital advertising and marketing, announced a major upgrade to its Jivox IQ Dynamic Ad Platform so it can start supporting advanced set of HTML5 features.
“My advice to brands and agencies worried about #flashpocalypse is simple: run – don’t walk – to your nearest HTML5-based ad platform and breathe a giant sigh of relief,” said Jivox CEO and founder Diaz Nesamoney.
The Jivox IQ is a data-driven dynamic ad platform designed to deliver personalized digital ad campaigns across all screens with 100 percent multi-screen delivery. Ads dynamically adapt to different screen sizes, page layouts and device feature support. The platform gives publishers tools for creating engaging content to customers no matter where they are in all standard formats, including interactive banners, native ads, video, images, animations, content and social media feeds.
With the new HTML5 functionalities, publishers will be able to build complex animations and video for sophisticated multi-screen ads from the ground up.
The company also announced the Jivox IQ Dynamic Ad Platform is already compliant with the draft of the IAB’s “Display Creative Guidelines,” which will be released later this year.
The new HTML5 features it will incorporate include:
Support for advanced animations – It allows users to create and serve all the complex and sophisticated animations that previously required Flash. This will ensure that ads can be viewed across all screens. Animations include Slide, Fade, Zoom, Resize, Move and more, and all boast configurable speed, duration, triggers and easing effects.
Dynamic video player – Enables ad producers to create video that will run seamlessly on Chrome, Safari, Firefox and all other HTML5-compliant browsers. The video player also supports a wide range of inputs, including uploaded videos, VAST tags, VPAID tags, LiveRail and other programmatic video tags.
Integration with HTML5 development tools – It can upload the HTML5 output from a wide variety of tools, including Adobe HTML5 Canvas and Adobe Edge Animate, Google (News – Alert) Web Designer, and hand-coded HTML5.
Single-Click HTML5 deep upload – Jivox IQ now enables users to upload an entire directory of related ad files, including separate image files, font files, video files, and more, in a single click. This was a particular challenge of HTML5 development because each file needed to be individually uploaded to the ad server and the linkages established correctly.
Progressive asset download – Jivox IQ uses an intelligent Content Management System (CMS) to host and serve assets dynamically, only fetching and serving assets that are visible and needed to render the ad. This method of “on-demand” downloads ensures the lowest possible k-weights of the ad and is ideal for programmatic environments where latencies can be significant.
The sixth annual survey has found that more developers are turning to HTML5.
“In our conversations with enterprise customers, we consistently hear that they are using our web application platform to help them deliver on their application requirements in the face of fragmented mobile devices, form factors, platforms and operating systems,” Sencha CEO Art Landro said. “As developers and enterprises continue to manage the increased complexity of enterprise mobility and app development, I’m certain we’ll see HTML5 continue to emerge as the core app developer technology of choice.”
The number of developers basing their apps around HTML5 has grown from 35 percent in 2013 to 39 percent this year. Most of these developers were targeting mobile platforms, with 92 percent and developing for smartphones 84 percent targeting tablets. Only 36 percent of developers supported PCs.
Most of these developers, 67 percent, created apps for business use.
As the developing world comes online, they’re opting for mobile devices. Developers are looking to this growing market as the developed world is saturated.
With all of the mobile devices out there, some running iOS, some running Android (News – Alert), some running Windows, developers are looking to build one app that runs on everything, and HTML5 looks like the answer.
“Increasing fragmentation in mobile devices and consumer demand for consistent app availability across multiple platforms are key drivers behind the shift in developer sentiment towards using the HTML standard. The biggest jump is in the number of developers using HTML5 as their primary web technology for mobile development, which has seen a sharp rise,” David MacQueen, executive director, apps and media research at Strategy Analytics, said. “The 2013 and 2014 surveys both showed 7 percent of developers using HTML5 as their primary web application development technology, but this year that doubled to 14 percent.”
When the hammer finally dropped on Flash, and both Google and Mozillacame out to remove support for the system on the Chrome and Firefox browsers respectively, there were likely certain issues that came to mind immediately. What would happen to Flash gaming strongholds? What would happen to some of the earliest animation on the Web, the Flash animations? Perhaps even more importantly, what would happen to display ads that turned to Flash? That’s a point that ShiftRGB is planning to address.
ShiftRGB, a product of Petrol Advertising Motion Director David Edeburn, is set to launch fairly soon, following word from Google (News – Alert) that Chrome would no longer display auto-playing Flash media, including display ads. It’s all still in the early stages—ShiftRGB.com still only displays “coming soon” text that looks like it’s been pulled whole and breathing from the depths of 1995—but once it’s ready to go, there will be a powerful new option in the field: HTML5-based display ads to help get the advertising train back on the rails.
The ShiftRGB.com website doesn’t offer much—it’s four lines total—but it does promise “an award-winning team”, complete with “a proven track record of creating display ads that perform at 27 times the industry standard click through rates,” and that’s a proposition that will likely have advertisers paying attention. Edeburn comes with plenty to recommend himself as well, having been an HTML5 animator, a Flash animator, a creative director and a Web developer with several different agencies over the last 15 years.
It’s hard not to see the logic in a move like this; Flash ads’ effectiveness is about to plummet like a rock thanks to the loss of support from two of the biggest Web browsers around. That’s a huge swath of the market out of the picture, and that means big trouble ahead for the users of such ads. That also means a great opportunity for the quickest movers here to start offering HTML5 ads as a replacement, which will almost automatically prove more effective than Flash advertising as HTML5 has a lot more support. About the only problem with this is that the first-mover advantage isn’t likely to hold for long, and those businesses that were already doing business in Flash advertising will likely be able to convert that operation to HTML5 fairly quickly. Then, such businesses will have the advantage of an established customer list to work from, and agencies like ShiftRGB may have a tough time competing unless it can grab and hold quickly.
Still, it’s great to see that ShiftRGB, and firms like it, are moving to take advantage of this sea change in the market, and should hopefully prove to be at least somewhat successful. That may not prove, ultimately, to be the case, but it could be a great way to get a foot in the door and potentially make the start of a new agency.
Flash, many believe, is on the way out. After both Google and Mozilla pulled support for the system from recent reports, it was a fairly big hit and one that left some looking to HTML5 to step into the gap and provide many of the same functions Flash did. But there were still some issues with HTML5 that left some concerned, and Interlude stepped in with a new update to its Treehouse authoring tool that may just be the key toward HTML5 going live in a big way.
Treehouse’s new update represents a fairly major advance to the field, making for an easier way to integrate rich media like video and audio into interactive videos that can be played via apps or via browsers. Treehouse reportedly took the step that some have already taken, and more than a few are likely looking to take, by changing its video player system from a Flash-based one to one that runs on HTML5. That makes embedding videos into those apps and websites noted previously a much easier proposition, and one that’s more likely to be used.
But that wasn’t the only change Interlude made, reports note, as Treehouse now sports a new graphical user interface (GUI) overlay editor, complete with a set of editing tools that allow elements of the GUI to be multi-selected, or locked as needed. The GUI can also be customized, allowing users to edit several elements like line height and text alignment. New interactions can also be set up with a set of mobile features like microphone control, touch-based events including swiping and pinching, and more.
Interlude has actually already been at work with some fairly major video products, including projects for both Coldplay and Coca-Cola, and is already working on one of MTV’s newest television series, “Scream.” Meanwhile, Interlude’s president and chief operations officer Jim Spare offered up some comment around the changes, saying “Technology has always been the backbone of Interlude’s creative offering and we believe our advancements in HTML5 will allow non-linear video to establish itself as the next major form of online media.”
HTML5 is making some major advances these days; not that it hasn’t already made its share of strides, but it was always somewhat sharing the stage with Flash. HTML5 was usually regarded as the newcomer, with some concern that it may not work quite so well or be worth the hassle to replace Flash. But with Flash possibly on the way out, that puts a little extra impetus into turning to HTML5. Plus, HTML5’s developments have been steadily coming out for some time now; those skeptical of that point need only look to the DevCon 5 event currently taking place at the Kimmel Center in New York. With a host of exhibitors on hand and a wide variety of speakers offering perspective on the industry, DevCon5 is showing off just how far HTML5 has come, and how much further it’s likely to go.
Flash might be on its last legs, but is HTML5 ready to step into the gap? Some would say yes, and the DevCon5 event certainly suggests that’s the case. But there will have to be quite a few changes made as people make the jump from one platform to another, changes that, hopefully, we’re all ready for.